Did you know...
42% of Poles admit that they throw out uneaten food?
Each year, 9 million tonnes of foodstuffs are thrown into the bin in our country. Most often thrown out products include: bread (23.7%), cold cuts (12.8%) and fresh fruits (12.6%). At the same time, according to the data collected by the Central Statistics Office in Poland for 2019, 4.2% of Poles live in extreme poverty.
Therefore, in order to increase the awareness of the need for thoughtful shopping as well as in the effort to support those in need and at threat of poverty, Aleja Bielany organized a campaign “Helpful power of shopping”. On 17-24 of October, each registered receipt issued at the Centre will generate 10% of its value towards the Food Bank in Wrocław.
The gathered amount will help us obtain food products for persons who find themselves in a difficult material or life situation, including the inhabitants of Lower Silesia who remain in quarantine.
In order to participate in the initiative, all it took was to do the shopping at Aleja Bielany and then present the receipts to the hostesses available in the area of the shopping centre. Additionally, the organizers prepared small gifts from IKEA for the campaign participants.
The initiative was also combined with the information campaign devoted to rational management of zero waste habits.
The campaign “Helpful power of shopping” was attended by half a thousand persons who purchased products at Aleja Bielany for the total amount of PLN 107,704! This means that the Food Bank in Wrocław will gain the support amounting to PLN 10,770.40!