Did you know...
42% of Poles admit that they throw out uneaten food?

Each year, 9 million tonnes of foodstuffs are thrown into the bin in our country. Most often thrown out products include: bread (23.7%), cold cuts (12.8%) and fresh fruits (12.6%). At the same time, according to the data collected by the Central Statistics Office in Poland for 2019, 4.2% of Poles live in extreme poverty.

Therefore, in order to increase the awareness of the need for thoughtful shopping as well as in the effort to support those in need and at threat of poverty, Aleja Bielany organized a campaign “Helpful power of shopping”. On 17-24 of October, each registered receipt issued at the Centre will generate 10% of its value towards the Food Bank in Wrocław.

The gathered amount will help us obtain food products for persons who find themselves in a difficult material or life situation, including the inhabitants of Lower Silesia who remain in quarantine.

In order to participate in the initiative, all it took was to do the shopping at Aleja Bielany and then present the receipts to the hostesses available in the area of the shopping centre. Additionally, the organizers prepared small gifts from IKEA for the campaign participants.

The initiative was also combined with the information campaign devoted to rational management of zero waste habits.

The campaign “Helpful power of shopping” was attended by half a thousand persons who purchased products at Aleja Bielany for the total amount of PLN 107,704! This means that the Food Bank in Wrocław will gain the support amounting to PLN 10,770.40!

Do not waste food – check out some tips!

  • Plan each shopping thoughtfully! Make a list and stick to it.
  • Buy bananas per piece.
  • Don't be afraid of imperfect fruits – a wrinkle or a stain on a vegetable does not decrease its value.
  • Take a reusable bag with you to the store.
  • Lower shelf: store your vegetables and fruits here. This shelf maintains an ideal temperature of 10°C for their longest freshness.
  • The lower shelf above the vegetable containers: pace fresh meat and fish there. It is the coolest area of the fridge (2°C), which guarantees a longer freshness of the products.
  • Fridge door: the temperature here ranges between  10-15°C. It is perfect for light cooling of products such as beverages, butter, ketchup or mustard.
  • Refrigerator: freezing is the healthiest method of prolonging excessive food life.
  • Out of fridge: do not store exotic fruits (mango, bananas), tomatoes and cucumbers in the fridge.
  • If you have a pantry, create an inventory of items located there and regularly carry out its review.
  • Always place labels with dates of purchase/production on containers and jars with preserves.
  • Keep the assortment in the drawers in a transparent manner, placing upfront the products with the shortest validity date.
  • Try to plan the meals for several days in advance, bearing in mind the present state of the fridge.
  • If you notice that part of a meal is left on the plate, decrease the prepared portions.
  • Be creative when it comes to using the resources: us the remaining products from the fridge to prepare another meal.

You may easily pass the excess of your food onto institutions such as Food Bank which deal with supporting those in need.